Master of Science Hospitality & Tourism Marketing & Management

Toulouse Business School - TBS (International)Toulouse - FRANCE

Field(s) of study: Tourism and Hospitality Management
Cost of pre-eligibility application: 
  • Via Mastersbooking: 0 €
  • Via the regular school procedure: 130 €
Course cost: 16 500 €

Next admission round: 

Next recruitment session:
Apr 2017
to
Sep 2017

Available slots: 

Available spots: : 30
Places available per academic year: 30

Course length: 

1 year (12 months)

Start of the program: 

September 2017

Level of entry: 

A Level+3 years
A Level+4 years

Accreditations

AACSB
AMBA
EQUIS

The MSc Tourism and Hospitality Marketing & Management offers a high quality training for international graduates who want to focus their professional careers and become managers in the tourism and hospitality industry.
Through a multidisciplinary approach, participants in the MSc program will acquire key skills in tourism and hospitality marketing, management and communication, together with a comprehensive knowledge of the new technologies applied to the tourism and hospitality business models and strategy.
 

Common Marketing, Management & Communication New Levers of Digital Marketing
Tourism and Hospitality Industry track

Course format: 

PROGRAM START IN October - Toulouse Campus
9-month full-time program followed by a 4 to 6-month internship, for a total of 15 months. Students may choose to replace the internship with a research dissertation. The program is made up of 4 teaching units to cover the fundamentals of marketing, marketing communications and management, followed by a full-blown specialization and a choice of electives.

Qualifications/expertise after completing the program

  • Hotel Assistant Director
  • Yield Revenue Manager
  • Marketing and e-marketing
  • Manager
  • Communication Managers, etc.
  • Product Manager
  • Web Marketing Manager
  • Area / Product Manager, etc.
  • Environmental and Green Labels
  • Management
  • Development of Equitable Tourism
  • New Business Development
  • Events Managers, etc.

Entry requirements

  • 4 year Bachelor's degree or higher (240 ECTS)
  • 3 year Bachelor's degree (180 ECTS with very good academic profile)
  • IELTS 6.5 or equivalent

Admission criteria: 

  • Online application
  • Interview