Master of Science Hospitality & Tourism Marketing & Management

Presentation: Master of Science Hospitality & Tourism Marketing & Management

The MSc Tourism and Hospitality Marketing & Management offers a high quality training for international graduates who want to focus their professional careers and become managers in the tourism and hospitality industry.
Through a multidisciplinary approach, participants in the MSc program will acquire key skills in tourism and hospitality marketing, management and communication, together with a comprehensive knowledge of the new technologies applied to the tourism and hospitality business models and strategy.
 

Course content

Common Marketing, Management & Communication New Levers of Digital Marketing
Tourism and Hospitality Industry track

Course format: 

PROGRAM START IN October - Toulouse Campus
9-month full-time program followed by a 4 to 6-month internship, for a total of 15 months. Students may choose to replace the internship with a research dissertation. The program is made up of 4 teaching units to cover the fundamentals of marketing, marketing communications and management, followed by a full-blown specialization and a choice of electives.

Qualifications/expertise after completing the program

• Hotel Assistant Director
• Yield Revenue Manager
• Marketing and e-marketing
• Manager
• Communication Managers, etc.
• Product Manager
• Web Marketing Manager
• Area / Product Manager, etc.
• Environmental and Green Labels
• Management
• Development of Equitable Tourism
• New Business Development
• Events Managers, etc.

Entry requirements

• 4 year Bachelor's degree or higher (240 ECTS)
• 3 year Bachelor's degree (180 ECTS with very good academic profile)
• IELTS 6.5 or equivalent

Admission criteria: 

• Online application
• Interview