Specialised MBA in Marketing and Customer Relations Management (MBA PPA)

PPA - Pôle Paris Alternance (Eng)Paris - FRANCE

Field(s) of study: Marketing, Sales & Sales Negotiation
Cost of pre-eligibility application: 
  • Via Mastersbooking: 0 €
  • Via the regular school procedure: 30 €
Course cost: 8 450 €
Possible funding options: 
  • Bank loan
  • Job to support your studies
  • Paid internship
  • Payment by a training organisation/Training Leave
  • Payment by my company
  • Personal or family funding
  • Professional training contract

Next admission round: 

Next recruitment session:
Oct 2016
Sep 2017

Available slots: 

Available spots: : 9
Places available per academic year: 25

Program Language

  • French

Course length: 

15 months

Start of the program: 

September 2017

Level of entry: 

A Level+4 years
A Level+5 years



The specialised MBAs of Pôle Paris Alternance (MBA PPA) offer more than 24 specialisations across a number of sectors, including Marketing and Customer Relations Management, which aims to train marketing and customer relations specialists able to develop and retain a client portfolio (B to B, B to C) using online and offline tools. 

No 1 among the MBA schools in France, the school has an exclusive focus on sandwich courses alternating work placements and teaching, with the opportunity to obtain State-accredited Level 1 (masters) qualifications in all of its specialisations.

1st year of Masters: 

Advanced financial management
- Actuarial skills
- Banking and international financing channels
- Creating or buying a business
- Financial and strategic diagnostics
- Company valuation
- Financial economics
- Mergers and acquisitions
- Professional and prudential standards
- Treasury management

Financial markets
- Financial markets and measuring performance
- Portfolio management
- Equity investment
- Mathematics applied to financial markets

Financial management
- Financial markets law
- Marketing financial products
- Customer relationship management

2nd year of Masters: 

Advanced financial management
- Financial engineering law
- Internal control and risk management
- Advanced financial analysis
- Financial risk management

Advanced financial markets
- Country risk analysis
- Technical and chartist analysis
- Stochastic calculus
- Equity management
- Portfolio theory and applications
- Bond management
- Derivative products
- Structured products
- Psychology of financial markets

Course format: 

15 months alternating on  average  2 weeks on work placement with 1 week in class

Qualifications/expertise after completing the program

  • CRM/e-CRM manager
  • Marketing manager
  • Customer-loyalty manager
  • Market researcher
  • Project manager
  • Sales manager

Entry requirements

This training programme has been designed for students qualified to the postgraduate diploma or masters level who want to acquire a specialised and/or dual qualification.

Admission criteria: 

Specialised MBA admissions

  • Eligibility based on application review
  • Must have certification of 4/5 years' higher education (postgraduate diploma or masters)
  • Individual interview
  • Enrolment and placement interview with a counsellor




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