Master in Events Organization, Protocol and Business Tourism (MICE) - Madrid

The Ostelea School of Tourism & Hospitality - MadridMadrid - SPAIN

Field(s) of study: Event Marketing, Innovation Management, Market Finance and Asset Management, Marketing, Tourism and Hospitality Management
Cost of pre-eligibility application: 
  • Via Mastersbooking: 0 €
  • Via the regular school procedure: -- €
Course cost: 11 200 €
Possible funding options: 
  • Academic excellence scholarships
  • Financial assistance or scholarships awarded by the institution
  • International mobility grants

Next admission round: 

Next recruitment session:
Apr 2017
to
Oct 2017

Available slots: 

Available spots: : 30
Places available per academic year: 100

Program Language

  • English

Course length: 

1 year (12 months)

Start of the program: 

February 2018

Level of entry: 

A Level+4 years

The goal of Ostelea's Master in Events Organization, Protocol and Business Tourism is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions (MICE), as well as congresses, conventions and trade fairs), making sure that they have a firm knowledge of the concepts of protocol,communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process.

 

Courses
Credits
Character/Type

Introduction to Business Tourism (MICE)
3
Compulsory

Introduction to Events Organization
5
Compulsory

Event types II
5
Compulsory

Strategic Management of Business Tourism
5
Compulsory

Strategic Management in Events Organisation
5
Compulsory

Oficial Protocol
5
Compulsory

Company Protocol
5
Compulsory

Marketing Management
5
Compulsory

Human Resources Management
4
Compulsory

Operations and Logistics Management
5
Compulsory

Experience Management
4
Compulsory

Course format: 

Ostelea's Master in Events Organization, Protocol and Business Tourism is divided into 5 modules:

  • Structure and finance of the tourism sector.
  • Talent management and innovation.
  • Management of events organization and business tourism companies in global settings
  • International marketing, protocol for events and business tourism
  • Master's Thesis. 

Qualifications/expertise after completing the program

Participants who successfully complete the programme at the Madrid campus will receive a TRIPLE QUALIFICATION

  • The qualification of Master in Events Organization, Protocol and Business Tourism from the Ostelea, School of Tourism & Hospitality.
  • The qualification of Master in Events Organization, Protocol and Business Tourism from EAE Business School.
  • The qualification from the Universidad Rey Juan Carlos

In order to receive the qualifications granted by EAE and the University, participants must fulfil the requirements stipulated by these institutions.

Manager: 

Mrs/Ms Silvia Lopez