Máster Executive en Marketing, Comercialización y Revenue Management Turístico - Barcelona

The Ostelea School of Tourism & Hospitality - BarcelonaBarcelona - SPAIN

Field(s) of study: Business Administration, E-Business & Multimedia Communications, Market Finance and Asset Management, Marketing, Tourism and Hospitality Management
Cost of pre-eligibility application: 
  • Via Mastersbooking: 0 €
  • Via the regular school procedure: -- €
Course cost: 8 400 €
Possible funding options: 
  • Academic excellence scholarships
  • Financial assistance or scholarships awarded by the institution

Next admission round: 

Next recruitment session:
Apr 2017
to
Sep 2018

Available slots: 

Available spots: : 10
Places available per academic year: 100

Program Language

  • spanish

Course length: 

1 year (12 months)

Start of the program: 

October 2017

Level of entry: 

A Level+4 years

The tourism sector as well as the hotel in particular are living an accelerated transformation in the area of marketing, distribution and sales. The management of the new techniques online are the perfect access and skills that you need to manage hotel companies. The high competition in this environment require the figure of the Director of E-commerce and the Director of Revenue Management as a key roles in the hotel industry.
 
Along with  Máster en Marketing, Comercialización and Revenue Management Turístico is the only Master in Spain which meets the following two requirements:

1. To train and form the students besides the executives from the industry and they manage tu use the same techniques and tools that most of the companies use.
2. All the subjects have a practice development focused to the specialization of the student
 

The Máster en Marketing, Comercialización y Revenue Management Turístico of Ostelea is divided in 6 modules:

  • Market Structure, Hospitality Marketing International and Strategic Management
  • Hotel Sector Finance, Marketing and Business Finance
  • Marketing Tourism, Offline y Online
  • Executive Skills and Personal Skills
  • Ecommerce and Online Distribution. Revenue Management and Hotel Pricing 
  • Master Thesis

Qualifications/expertise after completing the program

Participants who successfully complete the programme will receive:

  • Master in Marketing, Comercialización y Revenue Management Turístico, by Universidad de Lleida.
  • Master in Marketing, Comercialización y Revenue Management Turístico, by Ostelea.
  • Master in Marketing, Comercialización y Revenue Management Turístico, by EAE Business School.