Presentation: Specialised Masters in Communications for Enterprises
Develop your communication skills through an original alternating programme, which will make you become a communication specialist, while beginner or keeping your professional activities.
Enterprise Communications is a high-level Specialised Masters that is always ranked among the best courses in its field of expertise.
It is aimed at Postgraduate diplomas/Masters degrees, as well as experienced Managers, all within a smaller class and led by top-level lecturers. Classes are held on Friday and Saturday twice a month.
Through this programme, accredited by the Conférence des Grandes Ecoles, you master the specifics of business communication through a 360° approach to meet the demands currently required by companies: communications strategy, media strategy and media, brand identity and online reputation, strategic planning, corporate, event communications, interactive and digital communications, sponsorship, patronage, lobbying, press and public relations, etc.
What are your opportunities? Dircom, Head of Corporate Communication, Head of Internal / External Communications in Business, Communication Officer, Consultant, Strategic Planner, Advertising Manager, Project Manager, Account Manager, Internet Manager, Expert and Consultant in communications/ HR firm, Manager of Media Research, Community Manager...
The programme revolves around 3 seminars and 7 modules
INTRODUCTORY SEMINAR (42h): Strategic Marketing - Accounting and Financial Management - Project Management - Human Resources Management
METHODOLOGY SEMINAR (42h): Organisation Theory - Satisfaction and Consumer Loyalty - Strategic Management - Institutional and Internal Communication Strategy - Internal Communication
FINAL SEMINAR (35h): Business Game
MODULE 1 - Communication Strategy (40h): Marketing and Communication Strategy - Media Strategy and Media Planning
MODULE 2 - Corporate Image and Reputation Management (42h): Communication Strategy - Communication Environment and Strategic Planning - Reputation Management and Global Communication - Communication Audit and Brand Identity
MODULE 3 - Creation and Creativity (42h): Federating Project - Creativity Techniques - Product Launch - Visual Identity - Packaging - Communication Law
MODULE 4 - Specific Communication Techniques (42h): Corporate Communication - Direct Marketing Techniques - Communication B to B - Interactive Communication - Communication Networks
MODULE 5 - Legitimacy Communication (42h): Lobbying - Press Relations - Financial Communication - Communication for Important Causes -Opinion Communication - Crisis Communication
MODULE 6 - Proximity Communication (35h): Public Relations - Convergence of Media and Mobility - Recruitment Communication - Events Communication - Promotional Communication
MODULE 7 - Personal Development (36h): Job Search Techniques - Cross Cultural Communication - Media Training - Preparation for Professional Thesis - Interview Simulation
12 months (400 hours) - Friday and Saturday, 2 times a month in parallel with the in-company assignment
Qualifications/expertise after completing the program
• Communications Officer
• Communications Manager
• Internal Communications Manager
• New Business Executive
• Interactive Media Executive
• Advertising Manager
• Project Manager
• Project Leader
• Head of Communications
Accessible to candidates holding a postgraduate diploma/Masters degree, experienced Managers
Selection on candidate application, motivation interview, English test