Specialised Masters in Communications for Enterprises - NEOMA Business School (Eng)

NEOMA Business School (Eng)Paris - FRANCE

Field(s) of study: Communications
Cost of pre-eligibility application: 
  • Via Mastersbooking: 0 €
  • Via the regular school procedure: 100 €
Course cost: 15 300 €

Next admission round: 

Next recruitment session
Jan 2015
to
Jan 2015

Available slots: 

Available spots : 25
Places available per academic year: 30

Course length: 

1 year (12 months)

Start of the program: 

December 2016

Level of entry: 

A Level+4 years
A Level+5 years

Accreditations

AACSB
AMBA
CGE
EDUNIVERSAL
EQUIS
RNCP

Develop your communication skills through an original alternating programme, which will make you become a communication specialist, while beginner or keeping your professional activities.

Enterprise Communications is a high-level Specialised Masters that is always ranked among the best courses in its field of expertise.

It is aimed at Postgraduate diplomas/Masters degrees, as well as experienced Managers, all within a smaller class and led by top-level lecturers. Classes are held on Friday and Saturday twice a month.

Through this programme, accredited by the Conférence des Grandes Ecoles, you master the specifics of business communication through a 360° approach to meet the demands currently required by companies: communications strategy, media strategy and media, brand identity and online reputation, strategic planning, corporate, event communications, interactive and digital communications, sponsorship, patronage, lobbying, press and public relations, etc.

What are your opportunities? Dircom, Head of Corporate Communication, Head of Internal / External Communications in Business, Communication Officer, Consultant, Strategic Planner, Advertising Manager, Project Manager, Account Manager, Internet Manager, Expert and Consultant in communications/ HR firm, Manager of Media Research, Community Manager...

The programme revolves around 3 seminars and 7 modules

INTRODUCTORY SEMINAR (42h): Strategic Marketing - Accounting and Financial Management - Project Management - Human Resources Management

METHODOLOGY SEMINAR (42h): Organisation Theory - Satisfaction and Consumer Loyalty - Strategic Management - Institutional and Internal Communication Strategy - Internal Communication

FINAL SEMINAR (35h): Business Game

MODULE 1 - Communication Strategy (40h): Marketing and Communication Strategy - Media Strategy and Media Planning

MODULE 2 - Corporate Image and Reputation Management (42h): Communication Strategy - Communication Environment and Strategic Planning - Reputation Management and Global Communication - Communication Audit and Brand Identity

MODULE 3 - Creation and Creativity (42h): Federating Project - Creativity Techniques - Product Launch - Visual Identity - Packaging - Communication Law

MODULE 4 - Specific Communication Techniques (42h): Corporate Communication - Direct Marketing Techniques - Communication B to B - Interactive Communication - Communication Networks

MODULE 5 - Legitimacy Communication (42h): Lobbying - Press Relations - Financial Communication - Communication for Important Causes -Opinion Communication - Crisis Communication

MODULE 6 - Proximity Communication (35h): Public Relations - Convergence of Media and Mobility - Recruitment Communication - Events Communication - Promotional Communication

MODULE 7 - Personal Development (36h): Job Search Techniques - Cross Cultural Communication - Media Training - Preparation for Professional Thesis - Interview Simulation

Course format: 

12 months (400 hours) - Friday and Saturday, 2 times a month in parallel with the in-company assignment

Qualifications/expertise after completing the program

• Communications Officer
• Communications Manager
• Internal Communications Manager
• New Business Executive
• Interactive Media Executive
• Advertising Manager
• Project Manager
• Project Leader
• Head of Communications

Entry requirements

Accessible to candidates holding a postgraduate diploma/Masters degree, experienced Managers

Admission criteria: 

Selection on candidate application, motivation interview, English test

Manager: 

Mrs/Ms Fanny RENIOU