Master of Science International Marketing with Tourism and Events - Dual Degree

IPAG Business School (Int)Nice - FRANCE

Field(s) of study: Tourism and Hospitality Management
Cost of pre-eligibility application: 
  • Via Mastersbooking: 0 €
  • Via the regular school procedure: 50 €
Course cost: 9 000 €

Next admission round: 

Next recruitment session:
Mar 2017
to
Jul 2017

Available slots: 

Available spots: : 30
Places available per academic year: 30

Course length: 

1 year (12 months)

Start of the program: 

March 2017

Level of entry: 

A Level+4 years
A Level+5 years

Accreditations

EDUNIVERSAL

Double degree - Edinburgh Napier University

  • Number of teaching hours: 238 hours

 
September to December (Edinburgh)
 
Core modules:
- Inter-cultural Business Communication - 36 hours
- Principles & Practice of Marketing - 36 hours
- Research Methods 1 - 18 hours

Optional modules:
Consumer Behaviour - 36 hours
or Tourism Concept & Issues - 36 hours
January to May (Nice)
Core modules:
- Global Marketing - 36 hours
- Strategic Brand Management - 36 hours
- Research methods 2 - 18 hours
Optional modules:
Direct & Digital Marketing - 22 hours
or International Festivals & Events Management - 36 hours

Course format: 

  • Total course duration: 11 months
  • September to December: Study semester one at ENUBS
  • January to May: Study semester two at Ipag Nice
  • June to August: Work on research dissertation (and optional work placement)

Qualifications/expertise after completing the program

- Exhibition/seminar promotion
- Event Department Manager
- Tourism Office Manager

Entry requirements

  • University Masters degree
  • Grande Ecole Masters degree
  • University postgraduate diploma (between Bachelors and Masters level)
  • Grand Ecole Postgraduate diploma (between Bachelors and Masters level)
  • Foreign degree equivalent to the aforementioned French degrees
  • ESC, Academics (eco-management)
  • Executives returning to education (Tourism, etc.)

Admission criteria: 

  • Assessment of CVs
  • Assessment of personal statements
  • Motivation interview
  • TOEFL, score 550 or 80 IBT; IELTS 6.0
  • Ipag Business School competitive examination

Manager: 

Mrs/Ms Jeanette Mc Donald