Master in Digital Marketing and Social Media

Presentation: Master in Digital Marketing and Social Media

This Master in Digital Marketing and Social Media offers skills and techniques to develop a career in the digital marketing industry.
The faculty gathers top professionals across the globe that are working for the most reputed IT firms and major marketing agencies.
The program provides a “learning by doing” approach where students will not only receive training by the best expert but also will put into practice all the knowledge acquired during the courses through case studies and group work. 

THE MASTER PROGRAM CAN BE TAUGHT IN VALLADOLID, MURCIA AND VALENCIA.

Four reasons for choosing the Master in Digital Marketing and Social Media: 
> Build up an exclusive networking thanks to #eemeeting
> Participate to Master Trips to discover digital companies
> Work on a Project Master Thesis with a “leaning by doing” approach
> Apply the knowledge acquired during an internship program 
 

Course content

Classes, webinars, conferences
Master trip (visiting companies and most prominent agencies)
Weekly study cases
Personalized tutoring
Student's final project
Optional business practices

Block 1: Basics of Marketing, Marketing Plan, Introduction to Digital Marketing, Digital Marketing Plan, Digital Creativity, Digital Advertising, Communication 2.0, Storytelling, Journalism 2.0, Legal Framework

Block 2: Introduction to Web Development, Usability and User Experience (UX), Search Engine Optimization (SEO), SEO and Content Marketing Mobile, Mobile Marketing, Workshop: Wordpress, Marketing Management, Branded Content and Experiential Marketing,  eMail Marketing, Conversion Rate Optimization, Neuromarketing applied

Block 3: Business Models, Creating Digital Enterprise, Business Cases, Social Networks, Community Management, Marketing microblogging networks, Gamification, Social Networks 

Block 4: Electronic Commerce, Search Engine Marketing (SEM), RTB and programmatic buying, Web Analytics

Block 5: Personal Branding, Digital Reputation, Marketing Management, Marketing with Video, Digital Marketing Political and Electoral, Workshop: Effective Presentations, Human Resources Management in the Digital Enterprise, CV and professional Interview,  Marketing Management

Course format: 

60 ECTS
Classes with executive schedule: 16:00 to 21:00 during weekdays, Friday and Saturday from 9:00 to 14:00.
 

Qualifications/expertise after completing the program

Master in Digital Marketing accredited by EEME Business School
Master in Digital Marketing accredited by University Isabel I (optional)

Web Analytics
Information Architecture
Web design
Usability and User Experience
Blogs
Content Edition
E-Business
E-commerce
Webmaster
Affiliate Marketing
Online Marketing
Online Media Planning
Product Management
Project Management
Search Engine Marketing SEM
SEO specialists Search Engine Positioning
Specialists Social Media Optimization SMO
Community Management
Social Media Strategy
Traffic
Account Executives Online
Strategic Consulting and Digital Marketing
Digital Management
 

Entry requirements

Students with Bachelor in Advertising and Public Relations, Journalism, Audiovisual Communication, Business Administration, Economics
Working professionals responsible for the areas in Advertising and Digital Communication, Community Management, Social Media Strategy, Digital Reputation Managers, Head of Marketing, or working for E-Commerce websites, creative agencies
Self motivated candidates willing to face the new challenges of communication 2.0.

Admission criteria: 

Study of the candidate's application and, if appropriate, a personal interview with the Head of Admissions.

Director video