Postgraduate Diploma in Management & Marketing

Presentation: Postgraduate Diploma in Management & Marketing

It is a full time one year program for those non-business graduates (Engineering, Science, IT, Humanities, Law and other) to focus on Management and Marketing.
DIT and MII gives an opportunity of a scholarship for successful applicants.

Course content

It is a one year program separated to two semesters. The main areas of the programme are core business/management elements and marketing theory and practice.
The modules in Semester One include:

• Marketing Fundamentals,
• Contemporary Management,
• Introduction to Finance
• Essentials of Economics.

In Semester Two the programme covers

• Strategic Marketing Management,
• Consumer Behaviour,
• Doing Business Globally
• Integrated Marketing Communications.

In conjunction with these modules a series of seminars are held throughout the academic year.

Course format: 

• Throughout the programme a diverse range of teaching and learning strategies will be employed. This will generally include
  • lectures, guest lectures,
  • case study,
  • presentations,
  • debate,
  • discussion and
  • self-directed learning in addition to group directed learning to capitalize on the student's work-based experience as well as their diverse education at undergraduate level.
• It is intended to provide the students with a stimulating learning environment conducive to the attainment of the learning outcomes in each module which in turn contributes to the overall programme learning objectives.

Entry requirements

• Minimum second class honours bachelor degree (2.2 or higher) third level NQAI level 8 qualification, or equivalent, in a non-business discipline
• A minimum three years work experience in a Marketing/Business/Leadership role or function within an organisation. 

Admission criteria: 

• Academic grades
• Work/life experience
• Interview for specific programmes

Manager: