International Sport & Event Management (M.A.) (GER)

Presentation: International Sport & Event Management (M.A.) (GER)

Event Management is an industry with its own rulebook: The challenges of international sporting events require a particular set of skills. The master's degree program in International Sport & Event Management offers an interdisciplinary, international education that prepares you for managerial roles in sport, event, and marketing management. All the main branches and fields of the industry are covered. Special highlights include case studies, seminars, and projects with partners from the world of business and science.

Course content

The main skills required for sport, event, and marketing management are the ability to communicate, to think in an interdisciplinary way, and to lead a team. In addition, International Sport Management is geared toward leadership roles in sport, while International Event Management focuses on planning and organizational roles. International Marketing Management complements these two subject areas.

To reinforce the vocational focus, the program was developed in conjunction with experts from Ernst & Young (SCORE - Sports Consulting) and Weirather-Wenzel & Partner, with the involvement of communication agencies. You are thus equipped with in-depth knowledge and practical experience to embark on your career.
All classes are conducted in English. The optional semester abroad takes place at Real Madrid Graduate School in the second semester. By choosing this option, you can gain an additional academic degree alongside your master's degree at BiTS without extending the study period (complementary international degree).

Qualifications/expertise after completing the program

From football to fashion, concerts to trade fairs - live events shape the world and are of huge economic importance. The master's degree program, with its international focus, ideally prepares you for managerial roles in the booming sports and events branches. As a sport and event manager, you conceive, organize, and evaluate emotional worlds of experience that excite and touch people - and which are also an economic success.
The Master of Arts (M.A.) enables you to go on to complete your Ph.D. studies leading to a doctorate, possibly as a requirement for a teaching or research position at universities and other institutions.

Entry requirements

Students must meet the following requirements to qualify for the master's degree program:

• Completion of a Bachelor's degree, a German Diplom or Magister
• Final grade of “Good”, otherwise a letter of recommendation from the previous university
• Focus on business within your previous studies (alternatively, you may attend preliminary courses)
• Good English language skills (at least level B2)
• Interview in English

Admission criteria: 

The admission procedure for the master´s degree program at BiTS consists of an interview with the program manager. Your language skills will be tested within the interview.

Course cost description: 

21576 EUR (899 EUR per month x 24 months)